What is it about?
This article discusses the growing influence of social media in shaping communication strategies for the public sector, particularly in Bangladesh. It highlights that government agencies in Bangladesh are increasingly using social media, with Facebook being the most prominent platform. However, it points out that these accounts are often used for one-way communication and lack meaningful civic engagement. Furthermore, the article identifies issues with non-functional or incorrect social media links on government websites, which hinder effective communication through these platforms.
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Why is it important?
The significance of this article's topic lies in its potential to transform government-citizen communication in Bangladesh. Embracing social media can enhance public engagement, disseminate information widely, and create a feedback mechanism, fostering transparency and trust. However, challenges like non-functional social media links on government websites need attention. This topic is essential for improving governance, accountability, and accessibility in the public sector, not only in Bangladesh but also in other regions facing similar opportunities and challenges.
Perspectives
From a practical perspective, this article offers valuable insights for various stakeholders. Government agencies in Bangladesh can benefit by reevaluating their social media strategies to move beyond one-way communication and foster more meaningful civic engagement. Public officials can use this information to understand the importance of social media as a tool for transparency and trust-building with citizens. Additionally, researchers and policy makers can utilize the findings to advocate for improvements in government website functionality and social media presence. Ultimately, the perspective gained from this article can serve as a catalyst for enhancing the effectiveness of social media in the public sector, benefitting both the government and the citizens it serves.
Md. Ashraful Islam
Pabna University of Science and Technology
Read the Original
This page is a summary of: Social media adoption in the public sector of Bangladesh: Progress and efficiency, Information Polity, September 2023, IOS Press,
DOI: 10.3233/ip-239011.
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