What is it about?

Social media is an indispensable part of election campaigns in many democracies. In terms of the communication tools used by candidates, however, campaigns for regional elections often look somewhat different. This article addresses the advancement of the use of social media among political candidates during regional elections using the example of one of Poland's voivodeships - Lower Silesia.

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Why is it important?

The findings of the research clearly demonstrate the increasing professionalization of regional political campaigns, which is also evident through its use of social media. The article can be helpful when discussing the evolution of electoral campaigns in Poland and in the region of Central and Eastern Europe.


The way politicians communicate with potential voters is an important issue that should be constantly monitored and evaluated. Although the research conducted in the Polish voivodeship may seem specific and limited, I hope you will find the reading inspiring and thought-provoking.

Paweł Baranowski
University o Wrocław

Read the Original

This page is a summary of: Leaning toward social media-based campaigning? Political communication online in Poland during the 2018 regional elections, Information Polity, August 2022, IOS Press, DOI: 10.3233/ip-200239.
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