In Search of Value: A Model of Wagering Intentions

Jeremy J. Sierra, Michael R. Hyman
  • The Journal of Marketing Theory and Practice, July 2009, Taylor & Francis
  • DOI: 10.2753/mtp1069-6679170303

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http://dx.doi.org/10.2753/mtp1069-6679170303

The following have contributed to this page: Michael Hyman and Dr. Michael R. Hyman