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How are the concepts of 'global' and 'local' represented in Korea design? This paper uses Greimas's semiotic square to trace the oppositions between global, local, history and geography and see how these concepts shape the values of design.

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This page is a summary of: Design as Ideology: An Analysis of the Opposition of Global and Local in South Korean Design, The Design Journal, March 2014, Taylor & Francis,
DOI: 10.2752/175630614x13787503069873.
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