What is it about?
The integrated conceptualization and measurement of internet privacy concerns are developed and tested on 4 large scale studies involving close to 4000 subjects.
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Why is it important?
The study provides an updated internet privacy concerns instrument that can be used in future research on online/internet privacy.
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This page is a summary of: Internet Privacy Concerns: An Integrated Conceptualization and Four Empirical Studies, MIS Quarterly, January 2013, MIS Quarterly,
DOI: 10.25300/misq/2013/37.1.12.
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