Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2

  • Raymond P. Fisk, Nikhilesh Dholakia, Johan Arndt
  • Journal of Marketing, October 1987, JSTOR
  • DOI: 10.2307/1251258

Raymond Fisk reviews Dholakia-Arndt (edited) book CTCM book

What is it about?

[This specific link takes you to the review by Raymond Fisk of Dholakia-Arndt edited book. For the book itself, do a Google Scholar search of the title along with editors names]...

Read Publication

http://dx.doi.org/10.2307/1251258

The following have contributed to this page: Dr Nikhilesh Dholakia