Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2

  • Raymond P. Fisk, Nikhilesh Dholakia, Johan Arndt
  • Journal of Marketing, October 1987, JSTOR
  • DOI: 10.2307/1251258

Raymond Fisk reviews Dholakia-Arndt (edited) book CTCM book

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The following have contributed to this page: Dr Nikhilesh Dholakia