Marketer Behavior and Public Policy: Some Unexplored Territory

  • Paul N. Bloom, Nikhilesh Dholakia
  • Journal of Marketing, October 1973, JSTOR
  • DOI: 10.2307/1250360

Consumer behavior, sure... but what about Marketer behavior? A short & sweet framework...

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http://dx.doi.org/10.2307/1250360

The following have contributed to this page: Dr Nikhilesh Dholakia