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Blockchain deployment will help marketers in strategic decision-making as it significantly reduces administrative work and increases performance. The study concludes that blockchain deployment in various marketing processes provides various benefits which can enhance business competitiveness due to higher efficiency and effectiveness.

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This page is a summary of: Blockchain Deployment in Marketing: Enhancing Efficiency and Effectiveness, SSRN Electronic Journal, January 2022, Elsevier,
DOI: 10.2139/ssrn.4262422.
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