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In today's highly competitive business environments, organizations tend to become more sensitive and responsive to the changing needs of customers. Inculcating and continually strengthening 'customer focus' is essential for achieving and sustaining competitive advantages for the organizations. The seven Cs framework and research propositions developed in this research is an actionable model for building a customer focused strategy in organizations. With this framework significant steps can be taken to strengthen an organization's customer focus.

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This page is a summary of: Building a Customer Focused Strategy: Developing Conceptual Frameworks and Research Propositions, SSRN Electronic Journal, January 2020, Elsevier,
DOI: 10.2139/ssrn.3717410.
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