What is it about?
Compensation and rewards systems promote employee behavior that ultimately becomes dominant in an organization. Such behavior influences employees' perceptions and beliefs about the organization’s value systems. It is vital to align the compensation and rewards strategy to support the attributes of a customer-focused culture. Compensation and rewards systems will positively influence behavior only if they are consistent with beliefs and expectations of the organization.
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This page is a summary of: How Compensation and Benefits Build and Sustain a Customer-Focused Culture, SSRN Electronic Journal, January 2019, Elsevier,
DOI: 10.2139/ssrn.3672978.
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