What is it about?
It is about the impact of product-related and social factors on purchase intention of smart-phone buyers in Nepal
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Why is it important?
Marketers should have relevant, first-hand information about the impact of product-related and social factors on purchase intention of smart-phone buyers
Perspectives
Marketers should identify the product-related and social factors affecting purchase intention of smart-phone buyers
Prof. Arhan Sthapit, PhD
Nepal Open University
Read the Original
This page is a summary of: Impact of Product-Related and Social Factors on Purchase Intention of Smart-Phone Buyers in Nepal, SSRN Electronic Journal, January 2018, Elsevier,
DOI: 10.2139/ssrn.3238642.
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