What is it about?
Developing new / improved mobile routes to content has widespread implications within an organization. This article profiled one organization's experience by talking to the range of individuals involved, and writing up their perspectives, decisions, and experiences.
Why is it important?
Back in 2011, many publishers felt they needed to have a dedicated mobile interface to their content, but few were clear what they were aiming for or how to get there. This article provided timely guidance and, in sharing experience, helped inform other publishers' decisions.
Read the Original
This page is a summary of: The mobile world: one non-profit publisher's journey, Serials The Journal for the Serials Community, November 2011, Ubiquity Press, Ltd., DOI: 10.1629/24s57.
You can read the full text:
Annual Reviews mobile development and apps
Web page explaining what mobile content is available from Annual Reviews (the publisher profiled in this article), and how to access it.
Annual Reviews' mobile website tutorial
PDF guide to the main features of Annual Reviews' mobile website
NFAIS 2012: Introduction
Article including a review of a talk given at NFAIS by Jenni Rankin, Annual Reviews' Marketing Manager, about their mobile journey
Moving targets and experiments: One publisher's mobile journey
Jenni's write-up of her NFAIS talk on this topic
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