Branding for libraries: communicating your value to increase reader awareness and usage of the library service

  • Melinda Kenneway
  • Serials The Journal for the Serials Community, July 2006, Ubiquity Press, Ltd.
  • DOI: 10.1629/19120

Increase awareness by communicating value

What is it about?

Are libraries getting "left behind" these days? What can librarians and universities do about it? Is a good enough job being done to explain and share their value and expertise within their communities? This article explores perceptions and suggests some ideas for the future.

Why is it important?

This ties in with current work in this changing area.

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The following have contributed to this page: Melinda Kenneway, Helen Duce, Ms Kudos Marketing, Mr Richard D Ridge, and Ms Louise Russell UX test 4