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This page is a summary of: O endosso por celebridade e a gestão da imagem da marca: evidências empíricas a partir do estudo da marca Ipanema Gisele Bündchen, REAd Revista Eletrônica de Administração (Porto Alegre), December 2012, FapUNIFESP (SciELO), DOI: 10.1590/s1413-23112012000300005.
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