What is it about?
Over a 7-year period, we found that implicit bias against lesbian and gay people dropped by 13%, using a sample of over half a million people who completed IATs each day. Explicit bias dropped even faster, declining 26% over the same time period.
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Why is it important?
This is the first evidence of change in implicit bias at a cultural level, and a sign that we are in the midst of a cultural shift in attitudes towards lesbian and gay people. Because responses on implicit measures like the IAT are hard to control, it's unlikely that people are simply claiming to be more accepting on paper.
Read the Original
This page is a summary of: Implicit Preferences for Straight People over Lesbian Women and Gay Men Weakened from 2006 to 2013, Collabra, July 2015, University of California Press,
DOI: 10.1525/collabra.18.
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