What is it about?
It is about the cognitive affective mechanism underlying the pragmatics of emotive intensifiers.
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Why is it important?
It looks at a common linguistic phenomenon and attributes its psychological reality to general human cognitive affective bias known as the negativity bias.
Perspectives
This study looks outside the box of language to seek explanation of a linguistic phenomenon.
Prof. Zhuo Jing-Schmidt
University of Oregon
Read the Original
This page is a summary of: Negativity bias in language: A cognitive-affective model of emotive intensifiers, Cognitive Linguistics, January 2007, De Gruyter,
DOI: 10.1515/cog.2007.023.
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