What is it about?
The chapter responds to four chapters published in the same book. Each of these chapters addresses visual/multimodal metaphor in a visual or audiovisual medium.
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Why is it important?
The chapter ends with ideas about how the field can mature by addressing visual and multimodal manifestations beyond the fairly well-theorized metaphor and metonymy, arguing for an inclusive Conceptual Trope Theory. Moreover cross-fertilization with other disciplines (such as multimodality and rhetoric) is called for.
Perspectives
It is good that visual and multimodal metaphor is analyzed in contrast and relation to its verbal sister. But multimodal metaphor is also part of other fields of study: visual and multimodal communication, for instance, and non-verbal rhetoric. It is crucial that scholars work towards developing a more general cognitive trope theory, and do not only pay attention to refining theories of visual and multimodal tropes, but also emphasize how an understanding of how they work turns them into analytical tools for studying ideological issues.
Dr Charles Forceville
Universiteit van Amsterdam
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This page is a summary of: Developments in multimodal metaphor studies: A response to Górska, Coëgnarts, Porto & Romano, and Muelas-Gil, September 2019, De Gruyter,
DOI: 10.1515/9783110629460-017.
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