What is it about?

Soft and alcoholic drinks made on the French island of Corsica use a range of different resources to identify the product with the island, including the Corsican and French languages, but also a set of images. This paper explores the range of resources used to make these drinks more (or less) Corsican.

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Why is it important?

The Corsican language has, like France's other regional languages, long been marginalised, but its speakers are reclaiming a space for Corsican in various domains of public, civic, and commercial life. It is important to understand the extent to which the Corsican language plays a part in making a product - bottled water, beer, wine, and cola in this case - authentically Corsican.


The role and status of the Corsican language has changed significantly over the 20 years I have been researching it, and this extension of my work into the drinks industry

Professor Robert Blackwood
University of Liverpool

Read the Original

This page is a summary of: Chestnut beer, Corsica-Cola, and wine bottles: The commodification of Corsican in the linguistic and semiotic landscapes of the island’s drinks industry, International Journal of the Sociology of Language, February 2020, De Gruyter, DOI: 10.1515/ijsl-2019-2062.
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