What is it about?
Soft and alcoholic drinks made on the French island of Corsica use a range of different resources to identify the product with the island, including the Corsican and French languages, but also a set of images. This paper explores the range of resources used to make these drinks more (or less) Corsican.
Photo by Christin Hume on Unsplash
Why is it important?
The Corsican language has, like France's other regional languages, long been marginalised, but its speakers are reclaiming a space for Corsican in various domains of public, civic, and commercial life. It is important to understand the extent to which the Corsican language plays a part in making a product - bottled water, beer, wine, and cola in this case - authentically Corsican.
Read the Original
This page is a summary of: Chestnut beer, Corsica-Cola, and wine bottles: The commodification of Corsican in the linguistic and semiotic landscapes of the island’s drinks industry, International Journal of the Sociology of Language, February 2020, De Gruyter, DOI: 10.1515/ijsl-2019-2062.
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