Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels

Bart Larivière, Timothy L. Keiningham, Lerzan Aksoy, Atakan Yalçin, Forrest V. Morgeson III, Sunil Mithas
  • Journal of Marketing Research, February 2016, American Marketing Association (AMA)
  • DOI: 10.1509/jmr.12.0143

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The following have contributed to this page: Lerzan Aksoy