Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

David M. Woisetschläger, Christof Backhaus, T. Bettina Cornwell
  • Journal of Marketing, September 2017, SAGE Publications
  • DOI: 10.1509/jm.16.0082

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The following have contributed to this page: Professor David M Woisetschläger, T. Bettina Cornwell, and Christof Backhaus