T. Bettina Cornwell
University of Oregon
Professor, Business & Management
My co-authors include
Professor David M Woisetschläger
Less “Sponsorship As Advertising” and More Sponsorship-Linked Marketing As Authentic En...
Journal of Advertising
Feeling That In-Group Feeling at a Sponsored Sporting Event: Links to Memory and Future...
Journal of Sport Management
Social Sustainability as Buying Local: Effects of Soft Policy, Meso-Level Actors, and S...
Journal of Marketing & Public Policy
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perce...
Journal of Marketing
Seeing faces: The role of brand visual processing and social connection in brand liking
European Journal of Social Psychology
The Cause Cue Effect: Cause-Related Marketing and Consumer Health Perceptions
Journal of Consumer Affairs
Children's knowledge of packaged and fast food brands and their BMI. Why the relationsh...
Contingent choice. Exploring the relationship between sweetened beverages and vegetable...