What is it about?
Project Customization and the Supplier Revenue–Cost Dilemmas, The Critical Roles of Supplier–Customer Coordination
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Why is it important?
the first to explore Supplier Revenue–Cost Dilemmas of Customization decision
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This page is a summary of: Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination, Journal of Marketing, January 2017, SAGE Publications,
DOI: 10.1509/jm.15.0300.
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