All Stories

  1. How Do Managerial Ties Leverage Innovation Ambidexterity for Firm Growth?

    Article • Emerging Markets Finance and Trade, October 2018, Taylor & Francis

    Yonggui Wang

  2. The Influence of Product Modularity on Customer Perceived Customization: The Moderating Effects Based on Resource Dependence Theory

    Article • Emerging Markets Finance and Trade, September 2018, Taylor & Francis

    Yonggui Wang

  3. Customization and the Supplier Revenue–Cost Dilemmas

    Article • Journal of Marketing, January 2017, SAGE Publications

    Yonggui Wang

  4. Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity

    Article • Journal of International Marketing, December 2016, SAGE Publications

    Yonggui Wang

  5. Marketing Competences and Strategic Flexibility in China

    Article • January 2007, Springer Science + Business Media

    Yonggui Wang