Making Business-to-Business International Internet Marketing Effective: A Study of Critical Factors Using a Case-Study Approach

Riyad Eid, Ibrahim Elbeltagi, Mohamed Zairi
  • Journal of International Marketing, December 2006, American Marketing Association (AMA)
  • DOI: 10.1509/jimk.14.4.87

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The following have contributed to this page: Ibrahim Elbeltagi and Prof Riyad Eid