The renaissance of Commandaria: a strategic branding prescriptive analysis

Demetris Vrontis, Alkis Thrassou
  • J for Global Business Advancement, January 2011, Inderscience Publishers
  • DOI: 10.1504/jgba.2011.043522

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http://dx.doi.org/10.1504/jgba.2011.043522

The following have contributed to this page: Demetris Vrontis and Professor Alkis Thrassou