What is it about?
We show that dynamic changes in the way a product is viewed relate to higher preferences and imagination in relation to the product.
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Why is it important?
Presentation of a product that stimulates such dynamics can positively influence user’s interest, selections, and purchasing decisions.
Perspectives
The findings are important both for understanding users and designing impactful products.
Associate Professor Georgi V. Georgiev
Oulun Yliopisto
Read the Original
This page is a summary of: Dynamics of shifting viewpoints: an investigation into users' attitudes towards products, J of Design Research, January 2017, Inderscience Publishers,
DOI: 10.1504/jdr.2017.084505.
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