Why do drivers divert? Impact of graphical route information panels

Hongcheng Gan, June Wei, Xin Ye
  • International Journal of Mobile Communications, January 2013, Inderscience Publishers
  • DOI: 10.1504/ijmc.2013.055751

What is it about?

Drivers’ route choice response to GRIPs is quantitatively analyzed using discrete choice models through a case study of a real-life graphical route information panel (GRIP).

Why is it important?

Studies that explore drivers’ decision behavior under GRIPs via discrete choice models have rarely been reported. In this paper, a logit model for predicting route choice probabilities is developed to capture the relationship between the route choice probability, driver attributes and GRIP messages.

Perspectives

Professor Hongcheng Gan
Univ. Shanghai for Sci. & Tech.

The estimated GRIP response model may be incorporated within a dynamic traffic network simulation tool to assess network-level impacts of GRIP, thus facilitating better decisions on GRIP deployments.

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http://dx.doi.org/10.1504/ijmc.2013.055751

The following have contributed to this page: Professor Hongcheng Gan