What is it about?
SCM and marketing integration is a complex and multi- faceted construct and hence requires strategic approach for its evaluation. This study aims to understand how to achieve SCM and marketing integration by focusing its facilitators and controlling distracters. This research develops various frameworks and models for better understanding of SCM and marketing integration. This research demonstrates the benefits of a close integration between SCM and marketing and evaluates its impact on Customer Life time Value (CLV).
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This page is a summary of: Supply chain management and marketing integration: enhancing customer lifetime value, International Journal of Logistics Systems and Management, January 2016, Inderscience Publishers,
DOI: 10.1504/ijlsm.2016.080249.
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