A branding model for web search engines

Lu Zhang, Bernard J. Jansen, Anna S. Mattila
  • International Journal of Internet Marketing and Advertising, January 2012, Inderscience Publishers
  • DOI: 10.1504/ijima.2012.047424

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http://dx.doi.org/10.1504/ijima.2012.047424

The following have contributed to this page: Dr Bernard (Jim) J. Jansen