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Retailers can achieve superior shop floor performance through deployment of RFID. Reduced stock out, reduced labor cost, reduced inventory cost, enhanced visibility, and increased customer satisfaction are some of the key benefits of RFID adoption. This paper aims to examine how retailers can adopt radio frequency identification (RFID) to achieve overall business excellence through value added-customer centric approach. The research gives a better understanding of potential benefits of RFID deployment for retailers by presenting retail marketing mix model.

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This page is a summary of: Business value added through RFID deployment in retail: a synthesis, conceptual framework and research propositions, International Journal of Electronic Customer Relationship Management, January 2011, Inderscience Publishers,
DOI: 10.1504/ijecrm.2011.044694.
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