What is it about?
This study was conducted to identify requirements of agricultural mobile marketing. Using the factor analysis, the requirements have been classified into seven factors (Cultural, Technical and infrastructure, Social, Educational-extensional, Legal, Informative, and Economic) from experts' perception. Several suggestions have been made based upon these findings.
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This page is a summary of: Identifying Requirements of Agricultural Mobile Marketing from Experts’ Perception, International Journal of u- and e- Service Science and Technology, February 2014, Science and Engineering Research Support Society,
DOI: 10.14257/ijunesst.2014.7.1.11.
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