What is it about?

The study investigates how DIY tutorials on upcycling fashion can influence the attitudes and opinions of Thai Generation Z. It examines how visiting an Instagram page featuring DIY fashion content changes participants' perceptions of the difficulty and appropriateness of upcycling for various social groups. The results show that participants viewed DIY fashion as more accessible and less complex after engaging with the content, but had mixed opinions on its suitability for different social groups.

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Why is it important?

As the fashion industry is a significant contributor to global waste and greenhouse gas emissions, promoting sustainable practices such as upcycling is crucial. This study provides insights into how DIY tutorials can influence the attitudes of young consumers, potentially leading to more eco-conscious fashion choices. Understanding these attitudes can help develop targeted content and strategies to encourage sustainable fashion consumption among Thai Generation Z.


As a researcher, I believe this study contributes valuable information on how DIY tutorials can change perceptions of upcycling fashion among Thai Generation Z. The results can help guide the development of effective content and strategies to promote sustainable fashion choices. However, further research is needed to explore how different types of content can be tailored to various socio-demographic groups. Ultimately, understanding these nuances can lead to more effective strategies for encouraging sustainable fashion consumption and reducing the environmental impact of the industry.

Dr. Smith Boonchutima
Chulalongkorn University

Read the Original

This page is a summary of: Promoting upcycling fashion through DIY tutorials amongst Thai Generation Z, Fashion Style & Popular Culture, January 2021, Intellect,
DOI: 10.1386/fspc_00091_1.
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