Reconciling hyperconsumerism and sustainability in the island ecosystem: A photo essay of men’s street fashion in Honolulu

Attila Pohlmann
  • Critical Studies in Men???s Fashion, September 2019, Intellect
  • DOI: 10.1386/csmf_00011_1

Reconciling hyperconsumerist contradictions through street fashion in Honolulu

Photo by AussieActive on Unsplash

Photo by AussieActive on Unsplash

What is it about?

Populated island ecosystems often exhibit dense boundaries between urban and natural environments, which heighten their inhabitants' sensitivity to issues of sustainability. The Hawaiian Islands' capital city, Honolulu, attracts a variety of styles from all across the world. Contemporary philosophers and fashion scholars analyze consumers’ experiences through the theoretical lenses of hypermodernity and hyperconsumerism. Hyperconsumption is characterized by the dissonance between the pleasures of fashion consumption and the associated environmental and social problems.

Why is it important?

This visual study articulates how men’s street fashions incorporate references to environmental and social issues to attenuate for contemporary hyperconsumerist contradictions.

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