What is it about?
Community health workers (CHWs) play an important role in promoting the health of mothers and children in South Africa. We developed a series of short, engaging videos that CHWs showed during their home visits with mothers. The videos substituted about 40% of the CHWs face-to-face counseling time, with no differences in outcomes. Where CHWs are scarce, engaging videos could support the delivery and scaling of health promotion services in South Africa.
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Photo by Tobias Reich on Unsplash
Why is it important?
As a result of the COVID-19 pandemic, people all over the world are consuming content via their screens. This presents an opportunity for health educators to deliver important health messages via short, engaging video content.
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This page is a summary of: Evaluation of a community-based mobile video breastfeeding intervention in Khayelitsha, South Africa: The Philani MOVIE cluster-randomized controlled trial, PLoS Medicine, September 2021, PLOS,
DOI: 10.1371/journal.pmed.1003744.
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