What is it about?

Community health workers (CHWs) play an important role in promoting the health of mothers and children in South Africa. We developed a series of short, engaging videos that CHWs showed during their home visits with mothers. The videos substituted about 40% of the CHWs face-to-face counseling time, with no differences in outcomes. Where CHWs are scarce, engaging videos could support the delivery and scaling of health promotion services in South Africa.

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Why is it important?

As a result of the COVID-19 pandemic, people all over the world are consuming content via their screens. This presents an opportunity for health educators to deliver important health messages via short, engaging video content.

Perspectives

The way in which we teach and learn is changing. Health education can be compelling, engaging and fun - for people from all walks of life, living in all parts of the world. We have the technology to produce and deliver engaging short video content. Let's make community health education more enjoyable and more scalable by using these new forms of teaching.

Maya Adam
Stanford University

Read the Original

This page is a summary of: Evaluation of a community-based mobile video breastfeeding intervention in Khayelitsha, South Africa: The Philani MOVIE cluster-randomized controlled trial, PLoS Medicine, September 2021, PLOS,
DOI: 10.1371/journal.pmed.1003744.
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