Consumer Behavior in Press Sector: The Influence of Reasons for Reading on the Choice of Digital Channel

  • Carlos Flavian, Raquel Gurrea
  • Journal of Internet Commerce, October 2007, Taylor & Francis
  • DOI: 10.1300/j179v06n03_05

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http://dx.doi.org/10.1300/j179v06n03_05

The following have contributed to this page: Professor Carlos Flavian