What is it about?
In order to retain more non-surgical patients, you need to develop an effective plan. This article will show you how you can significantly retain more patients by following a structured six step process to formulate an effective patient retention plan.
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Why is it important?
Planning and prioritising an effective retention strategy s an incredibly valuable use of your time.I t enables aesthetic practices to make the most effective use of their resources and improve processes by serving the most loyal and commercially valuable patients to the best of their ability. It is far easier to retain patients than to attract new ones. Making sure the highest spending patients remain loyal, increase their frequency of visit and introduce like minded friends is one of the key secrets of success. The old adage relates to non-surgical practices as much as any business. If you fail to plan, you be plan to fail!
Perspectives
I hope this article makes makes readers think a bit more about taking time out of their practice to work on it rather than in it all the time. I appreciate the prospect of planning doesn't excite many but executed well the rewards can be substantial. I have been working at Allergan as a Business Consultant now for over 10 years and I'm passionate about sharing more knowledge and insights to enable aesthetic practices grow faster, generate healthy profit margins and above all else help the whole team deliver an excellent patient experience. I hope you find this article thought-provoking and the principles useful food for thought to discuss with your colleagues at the next staff/business planning meeting.
Marcus Haycock
Allergan Plc
Read the Original
This page is a summary of: Developing and retaining loyal aesthetic patients using a six-step process, Journal of Aesthetic Nursing, September 2017, Mark Allen Group,
DOI: 10.12968/joan.2017.6.7.380.
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