What is it about?
We studied several dozen new ventures that were launched by a European high technology company and found that even if the projects were not successful in the marketplace, they nonetheless contributed to building important capabilities.
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Why is it important?
It sheds new light on how companies can benefit from intelligent failures.
Perspectives
I've been interested in the concept of learning from failures for a long time, as well as understanding how ventures lead to capabilities, so this was a nice extension of that line of research.
Dr. Rita Gunther McGrath
Columbia College
Read the Original
This page is a summary of: Gems from the Ashes: Capability Creation and Transformation in Internal Corporate Venturing, Organization Science, June 2009, INFORMS,
DOI: 10.1287/orsc.1080.0373.
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