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  1. Innovation preservation and cultivation: where to locate transformational projects

    Article • Strategy & Leadership, November 2022, Emerald

    Dr. Rita Gunther McGrath

  2. The Imagination Premium: An anticipative performance metric

    Article • Strategy & Leadership, July 2021, Emerald

    Dr. Rita Gunther McGrath

  3. Does Wall Street buy your growth story? For how long?

    Article • Strategy & Leadership, March 2018, Emerald

    Dr. Rita Gunther McGrath

  4. Real Options Offers a benefit to waiting to invest

    Article • January 2015, Wiley

    Dr. Rita Gunther McGrath

  5. The Academic Entrepreneur: A Biographical Sketch of Ian C. MacMillan's Contributions to Establishing the Field of Entrepreneurship

    Article • Strategic Entrepreneurship Journal, July 2014, Wiley

    Dr. Rita Gunther McGrath

  6. Innovation, Strategy, and Hypercompetition

    Article • December 2013, Oxford University Press (OUP)

    Dr. Rita Gunther McGrath

  7. Continuous reconfiguration in the transient advantage economy

    Article • Strategy & Leadership, August 2013, Emerald

    Dr. Rita Gunther McGrath

  8. Rita McGrath explores the risks and opportunities of the transient‐advantage economy

    Article • Strategy & Leadership, June 2013, Emerald

    Dr. Rita Gunther McGrath

  9. Is A Counterattack The Best Defense? Competitive Dynamics Through Acquisitions

    Article • Long Range Planning, June 2013, Elsevier

    Dr. Rita Gunther McGrath

  10. Entrepreneurs, innovators, and unruly reality: Learning-based strategies to manage the risks of unanticipated events

    Article • June 2012, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Rita Gunther McGrath

  11. Business Models: A Discovery Driven Approach

    Article • Long Range Planning, April 2010, Elsevier

    Dr. Rita Gunther McGrath

  12. Connecting the Study of Entrepreneurship and Theories of Capitalist Progress: An Epilog

    Article • January 2010, Springer Science + Business Media

    Dr. Rita Gunther McGrath

  13. Surviving the recession and thriving beyond it: Rita McGrath explains how to deliver discovery‐driven growth

    Article • Strategy & Leadership, July 2009, Emerald

    Dr. Rita Gunther McGrath

  14. Obvious, Intuitive and Wrong: The Trap of Conventional Thinking

    Article • IESE Insight, June 2009, Universidad de Navarra

    Dr. Rita Gunther McGrath

  15. How you can benefit from a venture that failed

    Article • Organization Science, June 2009, INFORMS

    Dr. Rita Gunther McGrath

  16. Nine New Roles for Technology Managers

    Article • Research-Technology Management, May 2004, Taylor & Francis

    Dr. Rita Gunther McGrath

  17. Response: Real Options as Engines of Choice and Heterogeneity

    Article • Academy of Management Review, January 2004, The Academy of Management

    Dr. Rita Gunther McGrath

  18. Real options reasoning and a new look at the R&D investment strategies of pharmaceutical firms

    Article • Strategic Management Journal, December 2003, Wiley

    Dr. Rita Gunther McGrath

  19. The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

    Article • Academy of Management Review, July 2001, The Academy of Management

    Dr. Rita Gunther McGrath

  20. Guidelines for managing with an entrepreneurial mindset

    Article • Strategy & Leadership, February 2001, Emerald

    Dr. Rita Gunther McGrath

  21. When seen through an options lens, the failures experienced by entrepreneurs can be seen as positive

    Article • Academy of Management Review, January 1999, The Academy of Management

    Dr. Rita Gunther McGrath

  22. FALLING FORWARD: REAL OPTIONS REASONING AND ENTREPRENEURIAL FAILURE.

    Article • Academy of Management Review, January 1999, The Academy of Management

    Dr. Rita Gunther McGrath

  23. Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies

    Article • Academy of Management Review, October 1998, The Academy of Management

    Dr. Rita Gunther McGrath

  24. A Real Options Logic for Initiating Technology Positioning Investments

    Article • Academy of Management Review, October 1997, The Academy of Management

    Dr. Rita Gunther McGrath

  25. Team Processes and Progress in Innovation

    Article • March 1997, Taylor & Francis

    Dr. Rita Gunther McGrath

  26. IMPROVING LABOR PRODUCTIVITY: HUMAN RESOURCE MANAGEMENT POLICIES DO MATTER

    Article • Strategic Management Journal, May 1996, Wiley

    Dr. Rita Gunther McGrath

  27. IMPROVING LABOR PRODUCTIVITY: HUMAN RESOURCE MANAGEMENT POLICIES DO MATTER

    Article • Strategic Management Journal, May 1996, Wiley

    Dr. Rita Gunther McGrath

  28. Three facets of satisfaction and their influence on the performance of innovation teams

    Article • Journal of Business Venturing, May 1996, Elsevier

    Dr. Rita Gunther McGrath

  29. Innovation, Competitive Advantage and Rent: A Model and Test

    Article • Management Science, March 1996, INFORMS

    Dr. Rita Gunther McGrath

  30. Discovery-driven planning

    Article • Long Range Planning, October 1995, Elsevier

    Dr. Rita Gunther McGrath

  31. Advantage from adversity: Learning from disappointment in internal corporate ventures

    Article • Journal of Business Venturing, March 1995, Elsevier

    Dr. Rita Gunther McGrath

  32. Defining and developing competence: A strategic process paradigm

    Article • Strategic Management Journal, January 1995, Wiley

    Dr. Rita Gunther McGrath

  33. The advantage chain: Antecedents to rents from internal corporate ventures

    Article • Journal of Business Venturing, September 1994, Elsevier

    Dr. Rita Gunther McGrath

  34. Does culture endure, or is it malleable? Issues for entrepreneurial economic development

    Article • Journal of Business Venturing, November 1992, Elsevier

    Dr. Rita Gunther McGrath

  35. More like each other than anyone else? A cross-cultural study of entrepreneurial perceptions

    Article • Journal of Business Venturing, September 1992, Elsevier

    Dr. Rita Gunther McGrath

  36. MEASURING OUTCOMES OF CORPORATE VENTURING: AN ALTERNATIVE PERSPECTIVE.

    Article • Academy of Management Proceedings, August 1992, The Academy of Management

    Dr. Rita Gunther McGrath

  37. Elitists, risk-takers, and rugged individualists? An exploratory analysis of cultural differences between entrepreneurs and non-entrepreneurs

    Article • Journal of Business Venturing, March 1992, Elsevier

    Dr. Rita Gunther McGrath

  38. The role of executive team actions in shaping dominant designs: Towards the strategic shaping of technological progress

    Article • Strategic Management Journal, January 1992, Wiley

    Dr. Rita Gunther McGrath

  39. Towards a Model of Market Disruption

    Article • Edward Elgar Publishing

    Dr. Rita Gunther McGrath

  40. Do you know what an organizational Sherpa does? Read this to find out.

    Article • Cambridge University Press

    Dr. Rita Gunther McGrath

  41. Entrepreneurship, Small Firms and Wealth Creation: A Framework Using Real Options Reasoning

    Article • SAGE Publications

    Dr. Rita Gunther McGrath

  42. Beyond Contingency: From Structure to Structuring in the Design of the Contemporary Organization

    Article • SAGE Publications

    Dr. Rita Gunther McGrath

  43. Connecting the Study of Entrepreneurship and Theories of Capitalist Progress An Epilogue

    Article • Springer Science + Business Media

    Dr. Rita Gunther McGrath

  44. Sustainable competitive advantage and the management of technology and innovation

    Article • Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Rita Gunther McGrath