Assessing the Service-Profit Chain

Wagner A. Kamakura, Vikas Mittal, Fernando de Rosa, José Afonso Mazzon
  • Marketing Science, August 2002, INFORMS
  • DOI: 10.1287/mksc.21.3.294.140

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http://dx.doi.org/10.1287/mksc.21.3.294.140

The following have contributed to this page: Dr Fernando De Rosa