What is it about?
A selective review of modern discrete choice models of demand in marketing.
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Why is it important?
A selective review of modern discrete choice models of demand in marketing.
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This page is a summary of: Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing, Marketing Science, November 2011, INFORMS,
DOI: 10.1287/mksc.1110.0674.
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