Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market

  • Xin Xu, James Y. L. Thong, Viswanath Venkatesh
  • Information Systems Research, December 2014, INFORMS
  • DOI: 10.1287/isre.2014.0540

Effects of service innovation on brand equity and customer loyalty

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http://dx.doi.org/10.1287/isre.2014.0540

The following have contributed to this page: Dr. James Y. L. Thong and Viswanath Venkatesh