What is it about?

Young people can be classified according to posting frequency and type of posts: Seldom posts, Posts of photos, selfis and videos, Posts of texts, music and other content, and Posts of all sorts of content. One of the strategies for developing competencies related to the production, consumption and post-production of media in the context of youth culture is the guided construction of personal digital stories, as well as enabling the expression of one’s own voice, something which achieves good results in both formal and informal education. We consider it necessary to adapt this thinking to new posting habits and to the four profiles we have identified.

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Why is it important?

The study has enabled to know the stated habits and practices of young people in relation to the posting of digital content on social networks.

Perspectives

We conducted a survey-based study by means of an online questionnaire that was answered by 835 young people aged between 12 and 22 years old from Spain, Chile and Colombia. To identify the differential profiles of young producers of digital stories, we applied the two-step cluster technique.

Dr Francesc Martinez-Olmo
Universitat de Barcelona

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This page is a summary of: The content posting practices of young people on social networks, Pixel-Bit Revista de Medios y Educación, January 2021, Secretariado de Publicaciones Universidad de Sevilla,
DOI: 10.12795/pixelbit.74205.
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