Marketing of healthcare services in India: a study on factors influencing patients' decision making on choice of a hospital

  • Vijay Bhangale
  • Journal of Management & Marketing in Healthcare, November 2011, Taylor & Francis
  • DOI: 10.1179/175330311x12943314049376

Marketing of healthcare services in India

What is it about?

The paper throws light on factors influencing patient's decision making when it comes to choosing a Hospital for medical treatment.

Why is it important?

Useful for those in Hospital Marketing

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The following have contributed to this page: Vijay Bhangale