What is it about?
This study examines 301 California credit union names in an effort to uncover naming patterns. These names provide key markers for the field of membership that not only identify the prospective members of the credit union, but also emphasize the sense of community that underlies credit unions (as opposed to stockholder-based financial institutions).
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Why is it important?
The results of this study may contribute to knowledge of business naming practices.
Perspectives
Collectively, the credit union names highlight the geographic, ethnic, economic, and social diversity that characterizes California.
Lindsey Chen
Read the Original
This page is a summary of: Credit Union Names, Names, April 2015, Taylor & Francis,
DOI: 10.1179/0027773814z.000000000101.
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