What is it about?
How does Procurement know they are buying and realizing the best value when making purchasing decisions? As a sales and marketing organization, how do you know what true value your offering brings to customers? Using a Total Cost of Ownership view looking at the lifecycle costs associated with a decision is a good start. However, so much more value can and should be created above just "Cost" reductions.
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Why is it important?
This is important because it allows a holistic methodology to objectively choose, buy, price, sell, market and realize from both a buyer and sellers perspective the solution that drives the most profit for the buying organization.
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This page is a summary of: Future View: Evolving the Measurement of Best Customer Value from Using a Total Cost of Ownership to Total Profit Added Methodology, Journal of Creating Value, September 2017, SAGE Publications,
DOI: 10.1177/2394964317726450.
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