What is it about?

Customer Circles describes front line employees beoming self directed and customeric through participation in Customer Circles, a bottom up approach to customer -centricity

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Why is it important?

Because it changes mind-sets and provide superior customer service and focus

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This page is a summary of: Customer-centric Circles, the Self-directed Approach to Service and Mindset Changes, Journal of Creating Value, March 2017, SAGE Publications,
DOI: 10.1177/2394964316684245.
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