All Stories

  1. Implementing Zero Complaints

    Article • December 2024, Taylor & Francis

    Mr Gautam Mahajan

  2. Measuring Value Created for and by Stakeholders

    Article • Journal of Macromarketing, May 2023, SAGE Publications

    Mr Gautam Mahajan

  3. Value-dominant logic: organizational principles

    Article • European Journal of Marketing, April 2023, Emerald

    Mr Gautam Mahajan

  4. Systemic manifestations of COVID-19

    Article • Journal of Anaesthesiology Clinical Pharmacology, January 2020, Medknow

    Mr Gautam Mahajan, Dr Gunchan Paul

  5. Editorial

    Article • Journal of Creating Value, November 2019, SAGE Publications

    Mr Gautam Mahajan

  6. Critically Exploring Value Destruction to Create More Value

    Article • Journal of Creating Value, May 2019, SAGE Publications

    Mr Gautam Mahajan

  7. Value Dominant Logic

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  8. Value Destruction

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  9. Value Dominant Logic

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  10. Value and Education

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  11. Value, a Business Perspective

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  12. Value Re-emerging

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  13. The Fundamentals of Value

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  14. Value Dissipated, Discarded, Used

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  15. Value, Society and Technology

    Article • December 2018, Taylor & Francis

    Mr Gautam Mahajan

  16. Value Dominant Logic

    Article • Journal of Creating Value, September 2017, SAGE Publications

    Mr Gautam Mahajan

  17. Creating Value through Service

    Article • Journal of Creating Value, April 2017, SAGE Publications

    Mr Gautam Mahajan

  18. Customer-centric Circles, the Self-directed Approach to Service and Mindset Changes

    Article • Journal of Creating Value, March 2017, SAGE Publications

    Mr Gautam Mahajan

  19. Gautam Mahajan, Value Creation: The Definitive Guide for Business Leaders

    Article • Journal of Creating Value, November 2016, SAGE Publications

    Mr Gautam Mahajan

  20. Editorial

    Article • Journal of Creating Value, November 2016, SAGE Publications

    Mr Gautam Mahajan

  21. Editorial

    Article • Journal of Creating Value, April 2016, SAGE Publications

    Mr Gautam Mahajan

  22. How CEOs Can Become More Customeric

    Article • Journal of Creating Value, March 2016, SAGE Publications

    Mr Gautam Mahajan

  23. Editorial

    Article • Journal of Creating Value, November 2015, SAGE Publications

    Mr Gautam Mahajan