What is it about?
How Indian Spiritual gurus are marketing the product ?
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Why is it important?
If you want to know the cultural dimensions of followers of Indian Spiritual Gurus, read this article.
Perspectives
This is about the segmentation strategy used by Indian marketers.
Baba Gnanakumar
KJC School of Management
Read the Original
This page is a summary of: Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market, IIM Kozhikode Society & Management Review, October 2019, SAGE Publications,
DOI: 10.1177/2277975219863185.
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