All Stories

  1. INTEGRATED ASSORTMENT CLUSTERS: A STRATEGIC FRAMEWORK FOR BULLWHIP EFFECT MITIGATION AND INNOVATION ADOPTION IN AGRICULTURAL SUPPLY CHAINS

    Article • International Journal of Research -GRANTHAALAYAH, September 2025, Granthaalayah Publications and Printers

    Baba Gnanakumar

  2. Beyond the bling: demystifying the surge in India's gold ETF market

    Article • International Journal of Business Forecasting and Marketing Intelligence, January 2025, Inderscience Publishers

    Baba Gnanakumar

  3. Integrating Machine Learning in HR: Ethical Dilemmas and Balancing Efficiency with Fairness

    Article • November 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Baba Gnanakumar

  4. Rise of AI: Prediction of Job Replacements Based on the Evolution of Artificial Intelligence and Robots Intensification

    Article • May 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Baba Gnanakumar

  5. Perceived Thoughts and Tweets: Progression of NEP 2020

    Article • Asian Journal of Management, March 2024, A and V Publications

    Baba Gnanakumar

  6. Debunking Indian Neo-banks' Customer Effort Score and ESG Values

    Article • ASEAN Journal on Science and Technology for Development, January 2024, Universiti Brunei Darussalam

    Baba Gnanakumar

  7. Interest Rate Mismatches in Indian Banking: Causes, Strategies, and Implications

    Article • ASEAN Journal on Science and Technology for Development, January 2024, Universiti Brunei Darussalam

    Baba Gnanakumar

  8. The Fin-Tech Services Bundled Marketing Paradox Among Indian Customers

    Article • January 2024, Springer Science + Business Media

    Baba Gnanakumar

  9. TRACKS AND TRAILS OF ED-TECH FIRMS IN INDIA

    Article • International Journal of Research -GRANTHAALAYAH, April 2023, Granthaalayah Publications and Printers

    Baba Gnanakumar

  10. Thriving the Transformation Process of MFI through IPOs - Case Study of Indian MFIs

    Article • SDMIMD Journal of Management, November 2020, Informatics Publishing Limited

    Baba Gnanakumar

  11. Reinforcement of brands of faith with the paradox of cultural divergence in Indian perspective

    Article • European Business Review, February 2020, Emerald

    Baba Gnanakumar

  12. Brands of Faith created by Indian Spiritual gurus

    Article • IIM Kozhikode Society & Management Review, October 2019, SAGE Publications

    Baba Gnanakumar

  13. Survey of Secured Mobile Agents in Internetworking Environment

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Baba Gnanakumar

  14. Demystifying the Financial Inclusion Penetration by Customised Financial Instruments - A Demand Side Study Done on Rural Customers of India

    Article • Asian Economic and Financial Review, January 2018, Pak Publishing Group

    Baba Gnanakumar

  15. Social-Marketing Activities to Augment Brands of Faith in Diversified Marketing in India

    Article • January 2017, Springer Science + Business Media

    Baba Gnanakumar

  16. Vicious Cross-licensing Strategy for Technology Spread: Case Study of Samsung Electronics

    Article • December 2016, Springer Science + Business Media

    Baba Gnanakumar

  17. Social Fluidity Mapping System—A Way to Reduce Social Stigma in Business Failures

    Article • January 2015, Springer Science + Business Media

    Baba Gnanakumar

  18. Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait?

    Article • Journal of Consumer Research, October 2009, Oxford University Press (OUP)

    Baba Gnanakumar